(+61) 02 9188 7891 

The Hub, 223 Liverpool Street, Darlinghurst NSW 2010

all rights reserved © 2019 STUDIO Z PTY LTD


MAC designstudio

completed in 2019

This identity package includes logo, business cards, website and signage design. The brief was to create a logo and identity that reminds of the geometry of the square with attention to detail, while also reminding of the simplicity that can be found in detail. 

The result is a strong and playful identity which people remember. The materialisation. between digital and tactile spaces were considered and chosen with a nod to the practice's interior and architectural design roots. 

We also developed the MAC alphabet, which was a lot of fun.