100 Arthur St, North Sydney

We created the building identity (logo) and signage system for the lower ground, mezzanine and upper ground, car park and typical floors for the 20 storey building in North Sydney.

The client had envisioned an interpretation of a city graphic to remind of the Singaporean heritage of Ascendas Singbridge, one of Asia’s largest diversified real estate groups, which owns the building.

The abstract city graphic was based on the idea of office windows at night and creates an atmosphere of a bustling city. It was implemented in many facets of the building, laser cut screens, safety bands, building identity and digital signage.