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created in 2018

As old as prehistory, Primal expresses how humans

attempted to decipher their gods, their world, the sun,

the moon and the stars by making marks, and drawing

shapes and ancient hieroglyphics, found in caves high

in the mountains and deserts of far-off continents.

Tribal peoples inhabited every continent and with

them came symbols and colours integral to

storytelling and ritual ceremonies.

Primal’s colorways reflect different storytelling

influences on ancient tribes.

This design is part of the GEO collection.

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