created in 2018
As old as prehistory, Primal expresses how humans
attempted to decipher their gods, their world, the sun,
the moon and the stars by making marks, and drawing
shapes and ancient hieroglyphics, found in caves high
in the mountains and deserts of far-off continents.
Tribal peoples inhabited every continent and with
them came symbols and colours integral to
storytelling and ritual ceremonies.
Primal’s colorways reflect different storytelling
influences on ancient tribes.
This design is part of the GEO collection.