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NAVIGATION

A Story of Signage with Soul: Designing the Boto Brand at Studio Z

When Studio Z was invited to design the Boto signage brand, the brief was both clear and compelling: create something beautiful and compliant, ready to order, with transparent pricing—and the freedom to customise.

For us, it wasn’t just about signage. It was about people. About creating something that spoke to inclusion, not just regulation. Boto had a vision: tactile signage that architects, designers, and business owners could choose with confidence—knowing it would look as good as it performs, and meet every standard that matters.

So we began, as we always do, with empathy. We considered how people move through space—how they navigate, touch, pause, and orient.

 

We asked: what does dignity look like in signage? What does it feel like?

The result is Made by Boto®—a tactile signage system that merges architectural form with human function.

 

Every detail was considered: typefaces that are elegant and legible, materials that are sustainable and durable, forms that feel good under your fingertips.

We designed a system that’s ready to order—with a curated collection that suits wellness spaces, public buildings, retail, and more. Pricing is transparent and straightforward, with no surprises. And because we believe every space has its own character, we made sure Boto signage is customisable—with options for colour, type, layout and messaging, all within a compliant framework.

Boto isn’t just signage—it’s a quiet revolution in the way we include, communicate, and create beautiful, accessible environments.

At Studio Z, we’re proud to have brought this vision to life. And we’re even prouder that it’s making people feel seen, supported, and considered in every space it lives.

madebyboto.com 

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