MINIMALISM

MAC designstudio

completed in 2019

This identity package includes logo, business cards, website and signage design. The brief was to create a logo and identity that reminds of the geometry of the square with attention to detail, while also reminding of the simplicity that can be found in detail.

The result is a strong and playful identity which people remember. The materialisation. between digital and tactile spaces were considered and chosen with a nod to the practice's interior and architectural design roots. We also developed the MAC alphabet, which was a lot of fun.

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